Ray Flash: Modifying Light and Illuminating Angels and Devils Properly

Good photography depends so much on the proper lighting. The use of light can shape a photograph and its subjects in so many ways, and from seasoned professionals to beginning hobbyists, what separates a good image from a great one is the lighting.

Photography is like cigars, wine, golf, and a number of other pursuits. You can never have enough equipment, and you’ll never learn everything there is to know.

Fortunately, like some of those others, there are many fun ways to experiment with some new gear.

We highly recommend the Ray Flash, a ring light that fits around your existing flash to create a unique effect that produces even illumination on your subject. It doesn’t create its own shadows, and can be used to fill in additional lights or just on its own.

“The Ray Flash is very unique because it’s one of the few ring lights that is completely portable and does not require an external power source, so it’s perfect for photographers in the field and even for studio settings,” explained Brian Hill from ExpoImaging, Inc. “It simply uses the flash from your shoe mount flash to produce a great ring light effect (a three-dimensional shadow-wrapped look around the subject and a ring-shaped catch light in the eyes). That means no electronics, flash tubes or cumbersome cables like on other ring lights (that also means no parts to replace).”

This is accomplished via a system of internal light reflectors designed to distribute and project your flash’s light evenly around the lens, efficiently transmitting approximately 92% of your flash’s output.

It can fit on most camera and flash combinations, from Canon and Nikon to Sony and Olympus. It doesn’t interfere with the camera’s metering through the lens, and so it doesn’t affect the exposure. You’ll end up with some fantastic photos and some new directions to experiment in.

One of the ways we’ve used the Ray Flash is by using a short lens to show the ring light in the image. It’s called the Jarvie Window, and it adds another dimension to the photograph. It’s great for club photography or even parties at your house, and can even be attached to a smaller point-and-shoot camera like the Canon G10 (with your Canon flash, of course). People love it, and come

“The Ray Flash is also great for photographers that do lots of portraiture and macro work with a flash,” said Hill. “Usually, a straight flash will produce deep shadows and extreme highlights in pictures, while the Ray Flash takes that concentrated flash and deploys it through an even circle of light that surrounds the camera lens. This results in virtually shadowless images. And depending on how close the subject is to a back drop, the Ray Flash will turn a harsh, large shadow from a bare flash into a high fashion look–a soft, even shadow halo-like effect around the subject.”

And if a shot is taken close enough to the subject, a ring-shaped catch light will be noticed in their eye. This is a feature that really attracts photographers to ring lights.

The company also came out recently with a new line of products, which includes the Rogue FlashBenders.

“By means of integrated durable, bendable coiled steel rods, a single FlashBender reflector can achieve any shape desired, so photographers only need to carry around a single, compact modifier for their shoots. And what’s even better is the reflector’s ability to fold completely flat allowing even the largest model to fit easily into most pockets,” said Hill.

The name certainly fits the company, as these rogue products are innovative and unique. They save on space and money, and will certainly be a valuable addition to any level of photographer’s kit.

And the next time you’re on a dance floor and you see a strange looking device taking photographs, that’s us. It’s a Ray Flash, and we’d be happy to show it to you.